WI4C2TS–Huh?
The Keller Williams Realty belief system is summed up in a fun little acronym (there’s so many little phrases unique to Keller Williams they’ve been dubbed Kellerisms or Keller Speak). WI4C2TS (pronounced more like Y four sees two tees) stands for “Win Win, Integrity, Committment, Customers, Communication, Creativity, Team, Trust, Success.”
I think I’m going to do a little series here on what that means to us as a company and more specifically me as an agent. I wanted to start today with the “I”. The saying goes, “Integrity: Do the right thing.” Here’s a great blog by Keller Williams’ Mo Anderson about where this came from. It’s a great story of doing the right thing, even when it’s hard.
Personally, I’ve found that the WI4C2TS is a great guide for just about any decision you have to make in life. If you want to see a fun video of the belief systems in action, take a look!
