Comments on: Good, Bad, and Ugly of Marketing http://gigharborundressed.neighborhoodsundressed.com/2007/12/12/good-bad-and-ugly-of-marketing/ A Blog About Our Gig Harbor Area by Matt Thomson, Realtor (c), Of Keller Williams: 253-226-7595 Sun, 20 Jul 2008 11:37:20 +0000 http://wordpress.org/?v=2.3.3 By: ~L~ http://gigharborundressed.neighborhoodsundressed.com/2007/12/12/good-bad-and-ugly-of-marketing/#comment-122 ~L~ Thu, 13 Dec 2007 20:06:00 +0000 http://gigharborundressed.neighborhoodsundressed.com/2007/12/12/good-bad-and-ugly-of-marketing/#comment-122 Thank you, deeply, for refraining from further junk mail. Nothing is more obnoxious than moving into a new home and immediately getting pounded by realtors in the mailbox. I even had two knock on my door, "Welcome to the neighborhood...when you want to move again, call me!" (no not kidding they said that.) When I was a personal chef, I served as marketing coordinator for a year for our national trade association. One of the things that always struck me in that kind of a service industry was that paid advertising NEVER worked. I mean literally; thousands of chefs for the 6 years I was in the business, and no one reported returns on paid ads. Our chefs always got the most business off of press releases and community involvement. Anything that led to positive word-of-mouth or website hits was what worked best. I did anything that would get me written in an article in the paper or the business journal. Thank you, deeply, for refraining from further junk mail. Nothing is more obnoxious than moving into a new home and immediately getting pounded by realtors in the mailbox. I even had two knock on my door, “Welcome to the neighborhood…when you want to move again, call me!” (no not kidding they said that.)

When I was a personal chef, I served as marketing coordinator for a year for our national trade association. One of the things that always struck me in that kind of a service industry was that paid advertising NEVER worked. I mean literally; thousands of chefs for the 6 years I was in the business, and no one reported returns on paid ads. Our chefs always got the most business off of press releases and community involvement. Anything that led to positive word-of-mouth or website hits was what worked best. I did anything that would get me written in an article in the paper or the business journal.

]]> By: Wendy http://gigharborundressed.neighborhoodsundressed.com/2007/12/12/good-bad-and-ugly-of-marketing/#comment-119 Wendy Thu, 13 Dec 2007 03:59:39 +0000 http://gigharborundressed.neighborhoodsundressed.com/2007/12/12/good-bad-and-ugly-of-marketing/#comment-119 If I can't find a referral from a friend, I use Angie's List. Well worth the $5 per month fee. www.angieslist.com If I can’t find a referral from a friend, I use Angie’s List. Well worth the $5 per month fee.

http://www.angieslist.com

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